My Bag 0 items - $0.00 0

About Us

Our story

Our story started with a dream but not how we visualised it. I (Emma) have a rare chromosome abnormality (https://rarechromo.org/) that makes conceiving a healthy child difficult. Knowing this, we focused on becoming as healthy as possible. Diet and exercise was a no brainer but we tool things a little further. We began evaluating the ingredients in our cleaning and skin care products, trying to remove any potential barriers that might be blocking our chances of conception. Of particular concern were the endocrine disrupting chemicals — suspected to alter the way hormones work inside the body.

In 2014 I began creating my own products, based on internet recipes and later discovering better recipes from Perth based company Aussie Soap Supplies.

After almost four years of making products for myself, the transition from creating products for myself to creating a business was sparked by the early arrival of our first child Ruby, my mum, Sarah and my sister in law, Diana.

Our daughter Ruby was born 4 weeks early in November. I had planned to do my Christmas shopping the week she was born but that wasn't meant to be. Our lives, like many new parents, were thrown into chaos and the next thing we knew it was Christmas and I had nothing to give anybody.

My mum suggested I give some of my body butters away as gifts. I thought it was a fabulous idea and went about wrapping and creating pretty labels in between feeds and naps. Diana loved hers so much she said I should sell them and after some calculations I decided that instead of returning to my "normal job" after maternity leave was up, I would start a business.

Getting started

I was so naïve. I basically scaled up my recipes and poured the products into tins. I knew from the beginning I only wanted to work with ingredients that had no associated health risks. I also knew I was not going to use plastic tubs so I did some hunting around and wrote pros and cons lists for each option and decided aluminum tins were the best. I read up about the laws around manufacturing and selling skincare. I made sure I had insurance and was using the correct labelling requirements. I then applied to a few markets and hoped for the best. It was here where I started facing some of the many challenges.

I had no formal qualifications in cosmetic chemistry and I have a basic high school background in science. I was working off internet recipes that worked well for me and naively thought they would work wonders for everyone else. The balms melted in the heat, and when they cooled, would go grainy. One or two people developed a rash from the original deodorant paste; whipped body butters would melt and deflate in heat. I needed to increase my understanding; I completed an online cosmetic course to learn and understand the basic principles of science and chemistry. From here, I learnt how to create and adapt formulas. I studied the properties of each ingredient and learnt that no two skins are alike. Even after studying and doing countless trials and tests my products were still subject to heat damage as I refused to use common ingredients that keep a product shelf stable; because of their known health risks or environmental impact.

Although I had done a pros and cons list of the various non plastic options and decided on aluminum tins. My first shipment of tins arrived individually wrapped in plastic. (I had unknowingly bought the very thing I was trying to avoid and what was worse was I had bought about 1000). I later found out my products melted and leaked. The tins damaged very easily and were difficult to screw back on after opening. I had a tin return policy but that became difficult to manage and keep track of and so many tins that were returned were damaged and could not be used for resale. Luckily aluminum can be recycled and Australia has good infrastructure for recycling.

The Breakthrough

I was scrolling through Pinterest late one night when I came across a recipe called a solid lotion bar. I was intrigued and made it. It was love at first swipe. I tweaked the original recipe and once happy it was brought to market. They were a hit! At the same time I was getting a lot of requests for shampoo bars. I went off to gather information about hair and shampoo. Then Covid arrived and my markets were closed so I had lots free time. During the first lockdown I had this lightbulb moment to make all my products solid like the lotion bar. I started creating and tweaking, I got lost in this creative bubble. When the markets returned, I came back with a completely new product range and the public response was positive.

Stay Tuned for Updates

Contact Us

43 Citron Way, Lower Chittering, WA 6084
Call: 0448 881776
Email: info@whippedearth.com.au

Stay Tuned for Updates

Contact Us

43 Citron Way, Lower Chittering, WA 6084

Call: 0448 881776

Email: info@whippedearth.com.au

Minimum 4 characters