Our story started with a dream but not how we visualised it. I (Emma) have a rare chromosome abnormality (https://rarechromo.org/) that makes conceiving a healthy child difficult. Knowing this, we focused on becoming as healthy as possible. Diet and exercise was a no brainer but we tool things a little further. We began evaluating the ingredients in our cleaning and skin care products, trying to remove any potential barriers that might be blocking our chances of conception. Of particular concern were the endocrine disrupting chemicals — suspected to alter the way hormones work inside the body.
In 2014 I began creating my own products, based on internet recipes and later discovering better recipes from Perth based company Aussie Soap Supplies.
After almost four years of making products for myself, the transition from creating products for myself to creating a business was sparked by the early arrival of our first child Ruby, my mum, Sarah and my sister in law, Diana.
Our daughter Ruby was born 4 weeks early in November. I had planned to do my Christmas shopping the week she was born but that wasn't meant to be. Our lives, like many new parents, were thrown into chaos and the next thing we knew it was Christmas and I had nothing to give anybody.
My mum suggested I give some of my body butters away as gifts. I thought it was a fabulous idea and went about wrapping and creating pretty labels in between feeds and naps. Diana loved hers so much she said I should sell them and after some calculations I decided that instead of returning to my "normal job" after maternity leave was up, I would start a business.